We provide solutions for gap analysis of both customer databases and retail networks.
For customer databases, clients can readily discover areas of high and low penetration across geoTribes lifecycle & socioeconomic status dimensions and segments using indexes and z-scores by profiling their databases through the geoTribes Online portal.
For retail networks, we produce geoProphet market demand estimates based on spatial modelling of the ABS’s Household Expenditure Survey and other microdata.
We also geocode, reweight and project customer databases to create an estimate of historical penetration and use machine learning to estimate underlying or expected potential.
By comparing market demand, historical penetration and modelled potential in our geoTribes Explorer geomarketing intelligence platform clients are able to develop a comprehensive understanding of performance gaps and market opportunities.