The geoTribes Explorer helps organizations to understand who their best customers are, identify their best potential markets and locations, and assess the value and opportunities in their current retail networks. The Explorer’s proven workflows and powerful point & click interface support highly productive customer targeting, mapping & visualisation, site profiling and retail network analyses.

The geoTribes scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status, used for database analysis, media planning, retail analytics and customer engagement. The geoTribes database tagging process uses a customer’s age and address to estimate their most likely position within the lifecycle stage and socioeconomic status framework and assign their geoTribes segment.

geoSmart is a proven and powerful segmentation that assigns all Australian consumers and households into one of 55 segments and 11 groups. geoSmart has been built to maximize differences in wallet size, spending patterns, media consumption, behavioural response and multicultural influence. geoSmart incorporates the latest Census, population growth, household expenditure and economic patterns, and through the Census, taps into cultural diversity and differentials in key lifecycle stages across multicultural groups.

RDA’s segment finder is a website that returns geoTribes segment codes for an individual address & age in Australia, New Zealand, USA, Great Britain and Canada. In Australia, the segment finder also tags geoSmart segments.

The geoTribes Audience Finder tool enables advertisers, media owners and planners to build and locate custom audiences using a combination of sociodemographic, behavioural and lifestyle measures. The tool enables users to design their audience, choose a geography, analyse reach, map audience hotspots and produce a targeting list in a few keystrokes.

RDA builds a unique range of geo-referenced audience data used for media targeting, strategic planning, retail analytics and database enhancement. The data is built using RDA’s unique geoFusion methodology that combines market research, behaviour and government microdata with RDA's synthetic population models.