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Privacy-safe,
authoritative geospatial market data

Enhance your data to achieve better analytics, more informed decision making and stronger consumer engagement. Choose from 3,000+ privacy-safe, GDPR compliant value, behaviour & psychology variables.

RDA builds a range of geospatial market data used in a broad range of applications like geomedia targeting, strategic planning, retail network analysis, regional profiling and database enhancement. The data is built using our unique geoFusion methodology that combines market research, behaviour and government microdata with RDA's synthetic population models. Geospatial market data is available through RDA’s geoTribes Explorer Platform, our spatial data API, media affiliates and as licensed databases.

Household demand:

Household Demand data provides estimates of expenditure (end-use consumption) for an extensive range of categories. Constructed using RDA’s unique geoFusion methodology and the Australian Bureau of Statistics’ Household Expenditure Survey, Household Demand data can be used for targeting and planning activities like Regional Profiling, Household Wallet Size and Composition and Demand Hotspots Identification.


Household economics:

Household Economics data provides estimates of household Assets, Income, Liabilities and other Financial Indicators, giving an extensive snapshot of the overall financial health of households. Constructed using RDA’s unique geoFusion methodology and the Australian Bureau of Statistics’ Household Expenditure Survey/Survey of Income and Housing, Household Economics data can be used for targeting and planning activities like Regional Profiling, Household Spend Capacity Scoring and Financial Sensitivity Analysis.


Motor vehicle:

Motor Vehicle data provides estimates of new vehicle registrations for various Makes, Models and Series to gain insight into current motor vehicle purchasing trends. The spatial estimates are constructed using a proprietary machine learning and scoring methodology and the Australian Bureau of Statistics’ Motor Vehicle Census and other databases. Motor Vehicle data can be used in a variety of targeting and planning applications like Audience Targeting, Data Visualisation and Market Demand Estimation.


Health & wellness:

Health and Wellness data provides estimates of key health indicators for the population, such as Health Status, Risk Factors, Health Actions, Health Checks, Medications and Supplements, Medical Conditions, and Health Services. Constructed using RDA’s proprietary geoFusion methodology and the Australian Bureau of Statistics’ National Health Survey, Health and Wellness data can be used for a wide variety of targeting and planning applications like Media Targeting, Demand Estimation and Sales Territory Planning.


GeoCMV: media, attitudes & behaviour

Jointly developed with Nielsen Media and tapping into the breadth and comprehensiveness of the Consumer Media View (CMV) Survey, GeoCMV data consists of Media Consumption, Consumer Behaviour, Attitudes, Lifestyle Choices, Brand Perception/Affiliation and Shopping Habits. Constructed using RDA’s proprietary geoFusion methodology, GeoCMV enables creation of highly specific audience segments for nuanced targeting as well as effective geomedia campaign development and execution for Media Owners, Advertisers and Agencies. The data is available for use across a broad range of industries and media channels including OOH, Letterbox, Print, Display and OTT.


Business audience finder:

Business Audience Finder data allows you to tailor nuanced target business audiences from a universe of over 950,000 registered Australian businesses (ABNs). It is compiled and validated through JustClickHere's marketing operations, lead generation and contact activities. Business Audience Finder data is used in a range of application like Media Targeting, Trade Retail Location and Sales Territory Planning.


Key benefits:

Breadth

Access to a broad range of data through a variety of government licenses and data partnerships such as Nielsen.

Scale

Demand data is modelled to the entire population, with no coverage gaps, suitable for brand building.

Accuracy

RDA’s geoFusion models, incorporating synthetic populations, provide accurate estimates of key demand characteristics, such as size, penetration and value.

Safety

Privacy is ensured by having no personally identifiable information (PII) used at any time during the construction of RDA’s demand data.

Accessibility

Conveniently accessible through RDA’s geoTribes Explorer Platform, spatial data API, as licensed data files and through our media affiliates such as Eyeota.


RDA's geoFusion Model:

Since the mid 1990’s, RDA has been developing a unique expertise in applying geospatial models to construction of synthetic populations. The original work was based on academic literature which was the catalyst for a substantial development program resulting in RDA’s unique geoFusion approach to synthetic population construction and application.

Since initial developments there have been significant improvements in the scope & performance of RDA’s geoFusion models and coverage has been extended to include models for New Zealand, Canada, Great Britain and the USA.

data sourcing:

  • Government microdata
  • Census information
  • Population projections
  • Personal values surveys
  • Quantitative market research
  • Media currency data
  • Psychographic studies

geospatial modelling of government microdata:

RDA has developed a unique multi-country expertise in the construction of spatial models based on a fusion of Census with Government Microdata. Successful models have been built in the areas of Household Expenditure, Income Assets & Loans and Health.

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no personally identifiable information (PII)
used in geoFusion modelling