Unlock a whole new dimension of needs-based targeting by simply tagging your customer database with geoTribes Segments and turn customer address and age into a powerful marketing resource.
The geoTribes scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status.
geoTribes tags individual people, not the areas
they live so each adult in a household gets the
geoTribes Segment that’s right for their age
To find your geoTribes Segment >> click here
Proven, established product with broad usage & immediate availability
Easily understood by all parts of the organisation
Strong discrimination across lifecycle stages because age is used in fitment
Supported by extensive psychographic, lifestyle, behavioural and media consumption profiling
24/7 tagging with SFTP or real time API
Fully parametric system with no personally identifiable information (PII) used in either its construction or fitment
Framework for building custom corporate segmentation schemes based on the proven geoTribes framework
Available in multiple countries Australia, NZ, Canada, UK and USA
geoTribes Segments are tagged to customer databases using sophisticated probability calculations to translate the address and age band of each individual database record into its best lifecycle stage and socioeconomic status decile code. These are used to tag its person-level geoTribes Segment.
The power of the geoTribes system comes from how lifecycle stage and SES shape social identity, need states, personal values, utility structures, social narratives, aspirational cues and purchasing behaviour.
Flexible purchase options:
geoTribes Segments are available in a range of options to meet a variety of needs for analysts, planners and insight managers:
Database profiling reports giving inexpensive access to geoTribes profiles
One-off tagging so you can ‘deep dive’ into behaviour on your database
Annual license for use of geoTribes Segments in your data warehouse
Real-time tagging via API for website visitors, new customers and call centres
Postcode and suburb reports to find key customer concentrations ‘on the ground’
geospatial analysis through the geoTribes Explorer system for retail network analytics and local area marketing
Embedded in Nielsen’s CMV and TRW’s emma media planning systems