Create compelling geospatial analyses using the Explorer’s inbuilt geoanalytic features and rich multi-dimensional consumer data. Build custom audiences and upload retail networks & customer data to address specific planning and targeting scenarios.
Integrate retail location planning and media targeting through proven analytical workflows in the Explorer’s intuitive, instructional interface.
The Explorer goes beyond mapping and dashboarding to provide powerful geoanalytic capabilities like drive times, custom trade areas, gravity modelling and lookalike search, custom segment generation, demand modelling and predicative analytics.
These are organised in intuitive analytical workflows to support retail operations and geomedia targeting activities like: estimating location sales potential, benchmarking performance, ranking network opportunities, analogue forecasting, target segment coverage, network cannibalization, served market profiling, sales territory planning, catalogue marketing, OOH, media selection and local area messaging.
The features & data you need today:
Avoid the expense & technical risk of inhouse development and customise your geospatial solution in the Explorer Platform. You’ll have a great solution and be fully supported by the RDA Technical Team.
User Friendly Interface
point & click| instructional menus | embedded workflows | user training & support
Advanced Geospatial Framework & Analytics
drive times | gravity models | location potential | look-a-likes | cannibalisation
Comprehensive Geospatial Market Data
expenditure | Census | health | automotive | Nielsen GeoCMV | Audience Finder | geoTribes & geoSmart segments
Upload Your Own Data
audiences | customer spend | icons | retail outlets | media assets | customer locations
Enterprise Grade Cloud Platform
Amazon AWS | Google maps | Excel export | team collaboration | user rights management | custom skinning | MFA
Embedded data science models
predictive analytics | custom segmentation | performance benchmarking
Available in Australia, NZ, Canada, UK and USA
rapid, painless on-boarding with no development delays, costs or risk
Tailored Service Configuration
users, data, functions, time period & branding tailored to meet your specific needs
Low Overall Cost Of Operation
data, analytics platform, training & support all bundled in one licensee fee
Deep Geoanalytics Expertise
highly productive embedded workflows based on deep geoanalytics expertise & backed by RDA’s data science team
Multi Dimensional Customer Targeting
combine proven geospatial data from multiple sources to create sophisticated customer targeting
Consistent Analytical Outcomes
user training, help desk, instructional menus & expert support build user expertise & guides consistent results