Run Analyses. Get Answers. Drive Results.

In today's retail and media landscape, the only constants are changing consumer preferences, tightening costs and stronger competition. Making the most of opportunities in this challenging environment requires agile management and an agile geoanalytics platform.

The geoTribes Explorer helps agile organisations to understand who their best customers are, identify their best potential markets and locations, and assess the value and opportunities in their current retail networks without the expense of external consultants or developing their own in-house GIS systems. With the Explorer clients only pay for the functionality, data and time period they need.

The Explorer platform is built on scalable technology including Google Maps & Points of Interest, Amazon Cloud Computing and drive-time services. The Explorer’s proven workflows and powerful point & click interface support highly productive customer targeting, mapping & visualisation, site profiling and retail network analytics.

Rapid delivery, sophisticated rights management, team collaboration, custom skins and expert support by the RDA technical team make the Explorer an ideal platform for individual analysts & planners as well as teams in corporate, media and consulting organisations.

Based on RDA’s data science and geospatial expertise, Explorer solutions incorporate deeply insightful geospatial data, like; market potential models, site performance prediction, audience finder, geoSmart & geoTribes segmentation, demand models, consumer psychology and media consumption. RDA specialises in incorporating customer and transaction data into bespoke solutions using its deep in-house geospatial data processing, segmentation and predictive modelling expertise.

The Explorer platform is available in Australia, New Zealand, Canada, USA and Great Britain.

powerful analytics

Based on many successful geospatial analytics and modelling projects and constant customer feedback, the RDA Research technical team has developed a powerful set of embedded analytics capabilities in the geoTribes Explorer platform.

Customer Targeting

  • Highest spending areas
  • Customer location hotspots
  • Psychology & lifestyles
  • Custom audience targeting

Mapping & Visualisation

  • Custom icons & colour themes
  • Count, penetration & index reports
  • Integrated, map, graphics & tables
  • Map, satellite, highway & transit

Site/Territory Profiling

  • Drive time & custom trade areas
  • Compare multiple locations
  • Lookalike locations & store emphasis
  • Building sales / franchise territories

Retail Network Analytics

  • Served market footprints
  • Cannibalisation & white space
  • Performance gaps
  • Opportunity ranking

customer data

RDA's data science team has extensive geospatial data processing capabilities including...

  • Geocoding
  • Database cleansing & segment tagging
  • Spatial interpolation
  • Mapping sales penetration
  • Sales potential estimation
  • Fusion of research data
  • Demand modelling
  • Customer behaviour trade areas

market data

Based on our extensive industry experience, RDA brings unparalleled geospatial modelling expertise to the preparation of its synthetic population, segmentation and household demand & household economics data. We use this to populate our geoTribes Explorer solutions and also source, prepare and integrate third-party data as required...

RDA market data...

  • Industry-leading geoTribes and geoSmart segmentation schemes
  • geotribes target audience data
  • Audience Finder system (creates target audiences by combining demographics)
  • Market sizing & behaviour modelled from our synthetic population model
  • Projected survey data from client-supplied survey research

third-party market data...

  • Census data from national statistics agencies
  • Behaviour, psychology and media consumption data from our research data partners
  • Client-supplied market data (eg Quantium Blueprint, Data Republic, CoreLogic, National Economics or .id population projections)

standard geographies...

  • Suburbs
  • Postcodes
  • Statistical geography (e.g; ABS, Stats NZ, StatCan, US Census Bureau and ONS)
  • Electoral boundaries

retail networks

RDA incorporates accurately geocoded and meticulously prepared retail network data into the geoTribes Explorer...

  • Client supplied branch/store performance data
  • Sales territories & franchise areas
  • Outdoor signage
  • Major retail brands
  • Built-to-order competitor networks
  • Public transport
  • Shopping centres
  • Schools
  • Hospitals

cloud platform

The geoTribes Explorer is an enterprise grade platform hosted by Amazon Web Services, and incorporating the Google Maps interface. Development of the Explorer is based on a unique collaboration of RDA's in-house development and data science teams, and extensive user feedback. Key features include...

  • Intuitive point & click interface
  • Seamless user collaboration
  • Comprehensive rights management system
  • Hosted in the Amazon Cloud
  • Familiar Google Maps base, including Streetview
  • Inbuilt geocoding for individual sites and networks
  • Management of network development stages using status tags
  • Bulk uploading of retail networks with travel time trade areas
  • Easy creation & editing of trade areas
  • Extensive segment and audience profiling
  • Full partitioning of client’s private information
  • Support for third party API integrations
  • Attach JPG/PNG images to locations
  • Use on tablet, laptop and PC
  • Customised skinning available
  • MFA security available

training & support

RDA is committed to building a base of confident and skilled users, so we provide comprehensive training, helpdesk and consulting support through our friendly technical team...

  • Interactive online user guide
  • Webinars & one-on-one user training
  • Individual user configurations
  • Incorporation and maintenance of client data in the system
  • Consulting in geospatial analysis & planning methodologies


RDA has successfully designed and implemented retail market analytics and other geospatial solutions in the geoTribes Explorer platform across a broad range of industries including...

Automotive Automotive
Consumer Electronics Consumer Electronics
Financial Services Financial Services
Management Consulting Management Consulting
Private Equity Private Equity
Shopping Centres Shopping Centres
Charity Charity
Digital Media Digital Media
Health & Beauty Health & Beauty
Outdoor Media Outdoor Media
Recreation & Travel Recreation & Travel
Trade Distribution Trade Distribution
Community Newspapers Community Newspapers
Electioneering & Canvassing Electioneering & Canvassing
Loyalty Management Loyalty Management
Pharmaceutial Pharmaceutical
Retail Retail
Wellness Wellness

Call us on +61 2 8923 6600 for a demo or to discuss your specific requirements