The Explorer platform is built on scalable technology including Google Maps & Points of Interest, Amazon Cloud Computing and drive-time services. The Explorer’s proven workflows and powerful point & click interface support highly productive customer targeting, mapping & visualisation, site profiling and retail network analytics.
Rapid delivery, sophisticated rights management, team collaboration, custom skins and expert support by the RDA technical team make the Explorer an ideal platform for individual analysts & planners as well as teams in corporate, media and consulting organisations.
Based on RDA’s data science and geospatial expertise, Explorer solutions incorporate deeply insightful geospatial data, like; market potential models, site performance prediction, audience finder, geoSmart & geoTribes segmentation, demand models, consumer psychology and media consumption. RDA specialises in incorporating customer and transaction data into bespoke solutions using its deep in-house geospatial data processing, segmentation and predictive modelling expertise.
The Explorer platform is available in Australia, New Zealand, Canada, USA and Great Britain.