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Build your own highly customizable,
scalable, privacy-safe and
accurate audience segments

Build your own highly customizable,
scalable, privacy-safe and
accurate audience segments

Build your own highly customizable,
scalable, privacy-safe and
accurate audience segments

Build your own highly customizable, scalable, privacy-safe and accurate
audience segments

The Audience Finder’s point-and-click interface, enables users to design audiences, choose the right geographic level, analyse reach, adjust for proximity, map hotspots and produce target area lists. Consumer audiences are built using any combination of RDA's geoTribes and geoSmart segments, sociodemographic, behavioural, household demand, economics, attitudinal and lifestyle measures from RDA and GeoCMV, developed jointly with Nielsen Media. Users can also build business Selections based on ANZSIC code (down to class level), Revenue and Employee band, using our business data, developed jointly with Just Click Here.

Targeting lists can be produced for suburbs, postcodes and other geographic levels, so users can reach the right consumers with the right message every time for campaigns in Facebook, Google, Digital Display, OOH, Letterbox, OTT and community news.

Proven work-flow:

Design Audience
& Choose Geography
Design Audience & Choose Geography
Analyse
Reach
Analyse Reach
Map Audience
Hot Spots
Map Audience Hot Spots
Produce Target
Area Lists
Produce Targeting List

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Audience data sources:

Consumer Audience Finder

Use Audience Finder’s point & click interface to create nuanced consumer audiences, incorporating any combination of:

  • Person & household demographics
  • geoTribes & geoSmart segments
  • Household expenditure & economics
  • Behaviour, attitudinal and propensity based on GeoCMV, jointly developed with Nielsen Media

Business Audience Finder

Use the Audience Finder to create highly-customized business audiences based on ANZSIC code (down to class level), Revenue and Employee band, using our Business Synthetic Population of 900k+ businesses developed jointly with Just Click Here

Data Pack Audiences

Use our collection of over 300 ready-to-use data pack audiences. These are designed by our data science experts and reflect popular targeting segments, including:

  • Household expenditure
  • Household economics
  • Automotive makes & models
  • Health, wellness and disabilities
  • Census journey to work and cultural demographics

Flexible purchase options:

geoTribes Audience Finder is available in a range of options to meet a variety of needs:

Audience Finder embedded in the geoTribes Explorer.

You can use your audiences in combination with the explorer’s powerful geoanalytics features, uploaded customer data and GeoCMV data. This option, on an annual license basis, is most suitable for OOH media owners and users with sophisticated analytical requirements.

Stand alone access to Audience Finder on an annual license basis.

This alternative, with optional GeoCMV data is most suitable for high volume users.

Pay-as-you-go Audience Finder.

This alternative is most suitable for low volume users who prefer to pay on a project-by-project basis.

Flexible purchase options:

geoTribes Audience Finder is available in a range of options to meet a variety of needs:

Audience Finder embedded in the geoTribes Explorer.

You can use your audiences in combination with the explorer’s powerful geoanalytics features, uploaded customer data and GeoCMV data. This option, on an annual license basis, is most suitable for OOH media owners and users with sophisticated analytical requirements.

Stand alone access to Audience Finder on an annual license basis.

This alternative, with optional GeoCMV data is most suitable for high volume users.

Pay-as-you-go Audience Finder.

This alternative is most suitable for low volume users who prefer to pay on a project-by-project basis.

Flexible purchase options:

geoTribes Audience Finder is available in a range of options to meet a variety of needs:

Audience Finder embedded in the geoTribes Explorer.

You can use your audiences in combination with the explorer’s powerful geoanalytics features, uploaded customer data and GeoCMV data. This option, on an annual license basis, is most suitable for OOH media owners and users with sophisticated analytical requirements.

Stand alone access to Audience Finder on an annual license basis.

This alternative, with optional GeoCMV data is most suitable for high volume users.

Pay-as-you-go Audience Finder.

This alternative is most suitable for low volume users who prefer to pay on a project-by-project basis.

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TALK TO AN EXPERT CONTACT US
TALK TO AN EXPERT CONTACT US
TALK TO AN EXPERT CONTACT US