The geoTribes Explorer is an enterprise-grade analytics cloud platform that brings a unique customer-focused geospatial capability to analysts & planners in leading corporate, media and consulting organisations. The Explorer’s proven workflows, powerful point & click interface and extensive embedded data supports highly productive customer targeting, mapping, site profiling and retail network analytics.

The geoTribes scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. geoTribes segments are used for database analysis, media planning, retail analytics and customer engagement. Segments are supported with extensive profiling of underlying behaviours, attitudes & motivations and are tagged through a secure web portal.

• geoTribes 15 segments >
• geoSmart 55 segments >

The geoTribes Audience Finder enables media analysts & planners to build and locate custom audiences using a combination of sociodemographic, behavioural and lifestyle measures. In a few keystrokes users can design their audience, choose a geography, analyse reach, map audience hotspots and produce a targeting list that is ideal for OOH, Letterbox, OTT, community news and other geomedia applications.