DATABASE SEGMENTATION database-segmentation

Build deeper, implementable insights into customer behaviour, value, needs and psychology

GEOSPATIAL DATA SCIENCE geotribes segments

Identify the value and opportunities in retail networks and develop strategies for operational improvement & enhanced customer targeting

GEOMEDIA TARGETING geospatial-media-targeting

Creatively define and map nuanced audiences by combining demographics, attitudes, lifestyles and proximity

about rda

Empowering insights, analytics & planning professionals with database segmentation, geospatial data science and geomedia targeting tools, data and expert support

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Database Segmentation

RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.

We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.

Find out more about the 15 geoTribes person-level, needs based segments.

Find out more about the 55 geoSmart segments capturing the growing diversity in Australia today.

find your segment

Use the geoTribes on-line portal to tag geoTribes and geoSmart segments. Customers can be tagged in Australia, NZ, Canada, England and USA.

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find your segment

Geospatial Data Science

RDA provides geospatial data science support to retail strategy, property, operations and marketing management in major corporations, startups and their agencies. We help clients to profile regional demand and population characteristics, identify the value and opportunities in retail networks, and develop strategies for operational improvement and enhanced customer targeting. RDA brings a unique approach, based on our broad industry experience, resources and expertise, comprising:

  • Modelled household demand, segmentation, media, attitudinal and lifestyle data

  • Geoprocessing of customer loyalty & transactions data

  • Applying machine learning models to performance benchmarking and demand estimation

  • Our geoTribes Explorer platform provides powerful geoanalytics to calculate key performance measures like expected location demand, target segment coverage & cannibalization.

Explorer solutions can be configured with off-the-shelf mapping and data components or as fully customised planning solutions for in-house use, depending on client requirements. All of our geospatial data science solutions are backed by expert training and support from the RDA Technical Team.

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user friendly, expert geoanalytics platform.

The geoTribes Explorer platform promotes better business outcomes by making expert geoanalytics and a broad range of highly relevant spatial data readily accessible through a user friendly, instructional interface

more about geoTribes Explorer