geomarketing intelligence
Segmentation & Market Data Offline Audience Segments

Enhance your data with our segmentation schemes and comprehensive market data to help quantify market opportunities and find the best consumer segments and areas to target.

Geospatial Analytics Geospatial Analysis & Planning

Use the geoTribes Explorer to plan retail networks and target media by combine your behavioural data with rich, multi-dimensional consumer data and advanced analytics.

Data Enhancement CRM Database Segmentation & Enrichment

Tag your CRM and Survey Research databases with a rich array of segmentation, media consumption, attitude, interest and intent data to enhance consumer understanding, machine learning, visualization and audience targeting.


We’ve developed the geoTribes consumer intelligence platform to turn market research findings and government microdata into implementable solutions for media targeting, retail network planning and customer engagement.

more about RDA

Segmentation and
Market Data

RDA produces its segmentation and market demand data by linking consumer research and Government microdata to its synthetic population files. These replicate the whole population for each census area (eg SA1, Block Group or Output Area) in terms of anonymized Households and Persons which are tagged with RDA’s geoTribes & geoSmart segments and a comprehensive range of market data variables.


  • Strategic planning

  • Understanding consumer behaviour

  • Audience targeting

  • Measuring campaign effectiveness

  • Regional profiling

  • Customer and survey database enrichment

  • Identifying ‘at risk’ customer groups and revenue streams

  • Identifying preferences and intentions through Nielsen’s CMV and TRW’s emma surveys

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Create your own audiences using any combination of person & household demographics, geodemographic segments, household spend, behaviour, media consumption and psychology.

more about geoTribes Audience Finder

Geospatial Analytics

Create compelling geospatial analyses using the geoTribes Explorer’s inbuilt geoanalytics features and extensive consumer profiling data. Build custom audiences and upload retail networks & behavioural data.


  • Demand estimation

  • Performance benchmarking

  • Regional profiling

  • Retail location planning

  • OOH campaign targeting

  • Local area marketing

about geoTribes Explorer
find your segment

geoTribes segments provide consistent, needs-based targeting across Australia, New Zealand, Canada, Great Britain and USA.

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find your segment

Data Enhancement

Add rich new dimensions to your CRM and Survey Research databases with geoTribes segmentation and market data like media consumption, attitude interest and intent . Change your emphasis from finding people to deeply understanding them with dimensions modelled from offline data sources like government microdata, census and market research surveys. Access is provided via our secure tagging portal or as data tables embedded in client systems. No PII is used in construction or scoring of the data.


  • Customer profiling

  • Machine learning

  • Data visualization

  • Behavioural attribution

  • Performance benchmarking

  • Market research integration

  • Media planning

  • Audience targeting

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