geomarketing intelligence
RETAIL NETWORK PLANNING geotribes segments

Identify the value and opportunities in your current retail network and find the best potential new locations

DATABASE SEGMENTATION database-segmentation

Build deeper, implementable insights into who your best customers are and what drives their behaviour

GEOSPATIAL MEDIA TARGETING geospatial-media-targeting

Creatively define and map nuanced audiences by combining demographics, attitudes, lifestyles and proximity

about rda

Empowering insights, analytics & planning professionals with expert tools & support for retail network planning, database segmentation and geospatial media targeting

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Retail network planning

Our retail network planning solutions start with a strategic value and opportunities review conducted by RDA's technical specialists. This is based on...

  • Loading your current locations, competitors and opportunities into the geoTribes Explorer, our proven point and click geoanalytics platform.

  • Using the Explorer's embedded market demand, population projection, segmentation data and powerful analytics to calculate expected performance, target segment coverage & cannibalization in your existing network and find the best potential new locations. We create tailored solutions by uploading customer loyalty & transactions data and use machine learning to predict site performance.

Because the Explorer is pre-configured, the review can be completed in just a few days and afterwards we can supply and support your Explorer solution for in-house use. This enables you and your team to solve challenging retail network analysis and planning problems with point-and-click ease.

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user friendly, expert geoanalytics platform.

The geoTribes Explorer geoanalytics platform promotes better decision making in Retail Network Planning, Geospatial Media Targeting and other geospatial applications by making expert analytics readily accessible through a user friendly, instructional interface

more about geoTribes Explorer


RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.

We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.

Read more about the 15 geoTribes person-level, needs based segments.

Get more here about the 55 geoSmart segments that capture the growing diversity in Australia today.

find your segment

Use the geoTribes on-line portal to tag geoTribes and geoSmart segments. Customers can be tagged in Australia, NZ, Canada, England and USA.

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find your segment