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geomarketing intelligence
Market Scenario Modelling Offline Audience Segments

We run scenarios using our synthetic population models to help our clients quantify the impact of market developments and find the best consumer segments and areas to target.

Geospatial Analytics Platform Geospatial Analysis & Planning

Clients use the geoTribes Explorer platform to incorporate rich, multi-dimensional consumer data into retail location planning & media targeting through a user-friendly interface.

Data Enrichment Portal CRM Database Segmentation & Enrichment

Tag your first party data with a broad range of privacy-safe, segmentation and market data to enhance machine learning, visualization, behavioural attribution and target selection.

At RDA

We’ve developed a market leading process for creating nuanced geospatial projections of
market research surveys and government microdata using synthetic population models.

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Market Scenario Modelling

Answer "What if" questions using RDA’s synthetic population files. These replicate the whole population for each census area (eg SA1) in terms of anonymized Households and Persons which are tagged with RDA’s geoTribes and geoSmart segments and a multitude of profiling variables. Modelling themes include data on health and wellness from the National Health Survey (ABS) and incomes, expenditure, debt and wealth from Household Expenditure Survey (ABS).

APPLICATIONS

  • Identifying ‘at risk’ customer groups and revenue streams

  • Quantifying market opportunities and the impact of adverse events

  • Comparing regional profiles

  • Ranking market hotspots by customer count and value

  • Media planning through Nielsen’s CMV and TRW’s emma surveys

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Create your own audiences using any combination of person & household demographics, geodemographic segments, household spend, behaviour, media consumption and psychology.

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Geospatial Analytics Platform

Create compelling geospatial analyses using the geoTribes Explorer’s inbuilt geoanalytics features and extensive consumer profiling data. Build custom audiences and upload retail networks & customer data.

APPLICATIONS

  • Demand estimation

  • Performance benchmarking

  • Regional profiling

  • Retail location planning

  • OOH campaign targeting

  • Local area marketing

about geoTribes Explorer
find your segment

geoTribes segments provide consistent, needs-based targeting across Australia, New Zealand, Canada, Great Britain and USA.

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find your segment
 

Data Enrichment Portal

Add rich new dimensions to your First Party Data with geoTribes segmentation and market data. Change your emphasis from finding people to deeply understanding them with dimensions modelled from privacy-safe offline data sources like government microdata, census and market research surveys. Access is provided via our secure tagging portal or as data tables embedded in client systems.

APPLICATIONS

  • Customer profiling

  • Machine learning

  • Data visualization

  • Behavioural attribution

  • Performance benchmarking

  • Market research integration

  • Media Planning

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