RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.

We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.

• geoTribes person-level needs-based segments >
• geoSmart geodemographic segments >

AUS

NZL

CAN

GBR

USA

Our retail network planning solutions start with a strategic value and opportunities review conducted by RDA's technical specialists. This is based on...

1. Loading your current locations, competitors and opportunities
   into the geoTribes Explorer, our proven point and click
   geoanalytics platform
2. Using the Explorer's embedded market demand, population projection, segmentation data and powerful analytics to
   calculate expected performance, target segment coverage
   and cannibalization in your existing network and find the best potential new locations. We also create tailored solutions by uploading customer loyalty & transactions data and use
   machine learning to predict site performance more >

Because the Explorer is pre-configured, the review can be completed in just a few days and afterwards we can supply and support your Explorer solution for in-house use. This enables you and your team to solve challenging retail network analysis and planning problems with point-and-click ease.

• geoTribes explorer geoanalytics platform >

RDA’s geoTribes Explorer geoanalytics platform is the most powerful point-and-click geomedia targeting solution available, providing an unparalleled range of geospatial audience data.

In a few keystrokes, users can design audiences, choose a geographic area, analyse reach, adjust for proximity, map hotspots and produce targeting lists for geospatial channels like OOH, Letterbox, OTT and community news.

The bundled Audience Finder tool builds and locates custom audiences using a combination of sociodemographic, behavioural, household demand, attitudinal and lifestyle measures from RDA and GeoCMV, developed jointly with Nielsen Media.

All our geospatial media targeting solutions are backed by expert training and support from the RDA Technical team.

• geoTribes explorer geoanalytics platform >
• geoTribes audience finder >