Build deeper, implementable insights into who your best customers are and what drives their behaviour
RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.
We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.find your geoTribes segment
retail network planning
Identify the value and opportunities in your current retail network and find the best potential new locations
Our retail network planning solutions start with a strategic value and opportunities review conducted by RDA's technical specialists. This is based on...
- Loading your current locations, competitors and opportunities
into the geoTribes Explorer, our proven point and click
- Using the Explorer's embedded market demand, population projection, segmentation data and powerful analytics to
calculate expected performance, target segment coverage
and cannibalization in your existing network and find the best potential new locations. We also create tailored solutions by uploading customer loyalty & transactions data and use
machine learning to predict site performance more >
Because the Explorer is pre-configured, the review can be completed in just a few days and afterwards we can supply and support your Explorer solution for in-house use. This enables you and your team to solve challenging retail network analysis and planning problems with point-and-click ease.book a demo
geospatial media targeting
Creatively define and map nuanced audiences by combining demographics, attitudes, lifestyles and proximity
In a few keystrokes, users can design audiences, choose a geographic area, analyse reach, adjust for proximity, map hotspots and produce targeting lists for geospatial channels like OOH, Letterbox, OTT and community news.
The bundled Audience Finder tool builds and locates custom audiences using a combination of sociodemographic, behavioural, household demand, attitudinal and lifestyle measures from RDA and GeoCMV, developed jointly with Nielsen Media.
All our geospatial media targeting solutions are backed by expert training and support from the RDA Technical team.book a demo