RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.
We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.
Find out more about the 15 geoTribes person-level, needs based segments.
Find out more about the 55 geoSmart segments capturing the growing diversity in Australia today.find out more
We build customised retail network planning solutions on a client-by-client basis in our geoTribes Explorer geoanalytics platform, addressing vital retail network planning problems:
Store sales prediction
Market demand estimation
Target segment coverage
Quantifying market gaps
Branch location and service emphasis
Expansion / roll-out planning for growing retail businesses
Explorer solutions are underpinned by proven geoanalytic frameworks, market demand, population projection & segmentation data as well as drive time and Google Places integration. We also process customer loyalty & transactions data and use machine learning to build store sales potential and market demand estimates.
Our solutions support a higher level of fact-based decision making for retail planners, enabling them to solve challenging strategy and development problems with point-and-click ease. All of our retail network planning solutions are backed by expert training and support.find out more
user friendly, expert geoanalytics platform.
The geoTribes Explorer platform promotes better business outcomes by making expert geoanalytics and a broad range of highly relevant spatial data readily accessible through a user friendly, instructional interface.more about geoTribes Explorer
Our geospatial data science team provides reports, services and solutions that help our clients build their market understanding and drive business performance, including:
Database segmentation reports
Lookalike targeting models
Trade area and retail network analyses
Predictive analytics and sales forecasting
Fusion & mapping of survey research results
Performance benchmarking and gap identification
Turnkey solutions in our geoTribes Explorer geoanalytics platform