Empowering insights, analytics & planning professionals with
expert tools & support for database segmentation, retail
network planning and geospatial media targeting
geoTribes segments >>
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database segmentation
Build deeper, implementable insights into who your best customers are and what drives their behaviour
RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.
We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.
find your geoTribes segment
retail network planning
Identify the value and opportunity in your current network and find your best potential markets and locations
RDA has over 20 years’ experience in building customer-centric retail network planning solutions.
We use leading-edge data science tools to integrate loyalty, survey research (preferences & choice drivers), market demand, segmentation and penetration data to create a range of innovative planning solutions.
These are integrated into the geoTribes Explorer geoanalytics platform and help clients solve challenging site selection, network expansion, optimization, stress testing and target market coverage problems.
The Explorer is our proven, point-and-click analytics tool which is backed by expert training and support from the RDA Technical team.
book a demogeospatial media targeting
Creatively define and map nuanced audiences by combining demographics, attitudes, lifestyles and proximity
RDA’s geoTribes Explorer geoanalytics platform provides the most powerful point-and-click solution for targeting with a broad range of geospatial audience data.
In a few keystrokes, users can design audiences, choose a geographic area, analyse reach, adjust for proximity, map hotspots and produce targeting lists for geospatial channels like OOH, Letterbox, OTT and community news.
The bundled Audience Finder tool builds and locates custom audiences using a combination of sociodemographic, behavioural, household demand, attitudinal and lifestyle measures based on RDA’s own data and GeoCMV data developed jointly with Nielsen Media.
All our geospatial media targeting solutions are backed by expert training and support from the RDA Technical team.
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