RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.
We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.
Find out more about the 15 geoTribes person-level, needs based segments.
Find out more about the 55 geoSmart segments capturing the growing diversity in Australia today.
Our geospatial data science team provides reports, services and solutions that help our clients build their market understanding and drive business performance, including:
Database segmentation reports
Lookalike targeting models
Trade area and retail network analyses
Predictive analytics and sales forecasting
Performance benchmarking and gap identification
Turnkey solutions in our geoTribes Explorer geoanalytics platform
user friendly, expert geoanalytics platform.
The geoTribes Explorer platform promotes better business outcomes by making expert geoanalytics and a broad range of highly relevant spatial data readily accessible through a user friendly, instructional interfacemore about geoTribes Explorer