DATABASE SEGMENTATION database-segmentation

Use our geoTribes and geoSmart segments to build deeper, readily implementable insights into customer behaviour, value, needs and psychology

GEOSPATIAL DATA SCIENCE geotribes segments

We apply data science, cloud technology and industry experience to help our clients make fast, efficient customer targeting and retail network planning decisions

GEOMEDIA TARGETING geospatial-media-targeting

Our geoTribes Explorer enables you to creatively define and map nuanced audiences by combining demographics, attitudes, lifestyles and proximity with point & click ease

about rda

Empowering insights, analytics & planning professionals with database segmentation, geospatial data science and geomedia targeting tools, data and expert support

more about RDA

Database Segmentation

RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.

We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.

Find out more about the 15 geoTribes person-level, needs based segments.

Find out more about the 55 geoSmart segments capturing the growing diversity in Australia today.

find your segment

Use the geoTribes on-line portal to tag geoTribes and geoSmart segments. Customers can be tagged in Australia, NZ, Canada, England and USA.

find your segment now
find your segment

Geospatial Data Science

Our geospatial data science team provides reports, services and solutions that help our clients build their market understanding and drive business performance, including:

  • Database segmentation reports

  • Lookalike targeting models

  • Trade area and retail network analyses

  • Predictive analytics and sales forecasting

  • Performance benchmarking and gap identification

  • Turnkey solutions in our geoTribes Explorer geoanalytics platform

Explorer solutions can be configured with off-the-shelf mapping and data components or as fully customised planning systems, depending on client requirements. All of our geospatial data science solutions are backed by expert training and support.

enquire about sample reports and pricing

user friendly, expert geoanalytics platform.

The geoTribes Explorer platform promotes better business outcomes by making expert geoanalytics and a broad range of highly relevant spatial data readily accessible through a user friendly, instructional interface

more about geoTribes Explorer