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geomarketing intelligence
  • TURN FIRST PARTY DATA INTO COMPETITIVE ADVANTAGE
Segmentation & Market Data Offline Audience Segments

Enhance your data with our comprehensive segmentation schemes and market data to help quantify market opportunities and find the best consumer segments and areas to target.

Geospatial Analytics Platform Geospatial Analysis & Planning

Use the geoTribes Explorer platform to combine your first party data with rich, multi-dimensional consumer data and advanced analytics for use in retail location planning and media targeting.

Data Enrichment Portal CRM Database Segmentation & Enrichment

Tag your first party data with a broad range of privacy-safe, segmentation and market data to enhance consumer understanding, machine learning, visualization and audience targeting.

At RDA

We’ve developed a market leading process for creating nuanced geospatial projections of
market research surveys and government microdata using synthetic population models.

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Segmentation and
Market Data

RDA segmentation and market demand data by linking consumer research and Government microdata to its synthetic population files. These replicate the whole population for each census area (eg SA1) in terms of anonymized Households and Persons which are tagged with RDA’s geoTribes and geoSmart segments and a comprehensive range of market data variables. Our market data is based on sources like the National Health Survey (ABS), Disability, Ageing and Carers (ABS), Household Expenditure Survey (ABS), Survey of Incomes & Housing (ABS) and the Australian National Accounts, as well as survey market research databases.

APPLICATIONS

  • Strategic planning

  • Understanding consumer behaviour

  • Audience targeting

  • Measuring campaign effectiveness

  • Regional profiling

  • Customer and survey database enrichment

  • Identifying ‘at risk’ customer groups and revenue streams

  • Identifying preferences and intentions through Nielsen’s CMV and TRW’s emma surveys

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Create your own audiences using any combination of person & household demographics, geodemographic segments, household spend, behaviour, media consumption and psychology.

more about geoTribes Audience Finder
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Geospatial Analytics Platform

Create compelling geospatial analyses using the geoTribes Explorer’s inbuilt geoanalytics features and extensive consumer profiling data. Build custom audiences and upload retail networks & customer data.

APPLICATIONS

  • Demand estimation

  • Performance benchmarking

  • Regional profiling

  • Retail location planning

  • OOH campaign targeting

  • Local area marketing

about geoTribes Explorer
find your segment

geoTribes segments provide consistent, needs-based targeting across Australia, New Zealand, Canada, Great Britain and USA.

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find your segment
 

Data Enrichment Portal

Add rich new dimensions to your First Party Data with geoTribes segmentation and market data. Change your emphasis from finding people to deeply understanding them with dimensions modelled from privacy-safe offline data sources like government microdata, census and market research surveys. Access is provided via our secure tagging portal or as data tables embedded in client systems.

APPLICATIONS

  • Customer profiling

  • Machine learning

  • Data visualization

  • Behavioural attribution

  • Performance benchmarking

  • Market research integration

  • Media Planning

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