- AUTHORITATIVE
- PRIVACY-SAFE, MULTI-COUNTRY
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A highly experienced and expert provider of segmentation & modeled market data for use in
geospatial analysis & planning, CRM database enrichment and digital audience targeting.
Create compelling geospatial analyses using the geoTribes Explorer’s inbuilt geoanalytics features and extensive consumer profiling data. Build custom audiences and upload retail networks & customer data.
APPLICATIONS
Demand estimation
Performance benchmarking
Regional profiling
Retail location planning
OOH campaign targeting
Local area marketing
Create your own audiences using any combination of person & household demographics, geodemographic segments, household spend, behaviour, media consumption and psychology.
more about geoTribes Audience Finder
Add rich dimensionality to CRM databases with geoTribes segmentation and market data. These are based on privacy-safe offline data sources like government microdata, census and market research surveys. Access is provided via our secure tagging portal or as data tables embedded in client systems.
APPLICATIONS
Customer profiling
Machine learning
Data visualization
Behavioural attribution
Performance benchmarking
Market research integration
Media Planning
geoTribes segments provide consistent, needs-based targeting across Australia, New Zealand, Canada, Great Britain and USA.
find your segment now
Achieve consistent multi-country targeting through major DMPs and buying platforms via our partner Eyeota, as well as in geomedia. Built at a fine-grained geographic level from privacy-safe offline segmentation and market data based on government sources and market research surveys.
APPLICATIONS
Target persistent consumer characteristics like values psychology, heath & wellness and spend capacity
Build brand campaigns on a solid foundation.
