RDA segmentation and market demand data by linking consumer research and Government microdata to its synthetic population files. These replicate the whole population for each census area (eg SA1) in terms of anonymized Households and Persons which are tagged with RDA’s geoTribes and geoSmart segments and a comprehensive range of market data variables. Our market data is based on sources like the National Health Survey (ABS), Disability, Ageing and Carers (ABS), Household Expenditure Survey (ABS), Survey of Incomes & Housing (ABS) and the Australian National Accounts, as well as survey market research databases.
Understanding consumer behaviour
Measuring campaign effectiveness
Customer and survey database enrichment
Identifying ‘at risk’ customer groups and revenue streams
Identifying preferences and intentions through Nielsen’s CMV and TRW’s emma surveys
Add rich new dimensions to your First Party Data with geoTribes segmentation and market data. Change your emphasis from finding people to deeply understanding them with dimensions modelled from privacy-safe offline data sources like government microdata, census and market research surveys. Access is provided via our secure tagging portal or as data tables embedded in client systems.