RETAIL NETWORK PLANNING database-segmentation

Our point & click solutions support retail planners by identifying the value & opportunities in their current retail networks and the best strategies for growth


We provide data science solutions to help our clients make fast, efficient customer targeting and retail network planning decisions and solve one off geospatial problems

GEOMEDIA TARGETING geospatial-media-targeting

Our geoTribes Explorer enables media analysts to define and map nuanced audiences by combining demographics, attitudes, lifestyles & proximity with point & click ease

RDA is

An expert provider of data, tools, solutions and geospatial data science services
for corporations, start-ups and their agencies.

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Database Segmentation

RDA’s geoTribes and geoSmart segments provide proven frameworks for target market identification, knowledge integration, proposition development, performance benchmarking, media planning, customer engagement and business reporting. They are supported by extensive profiling of behaviours, media consumption, attitudes and lifestyles and are tagged 24/7 through our secure web portal.

We also develop custom geoTribes, behavioural and hybrid segmentation solutions designed to address client’s particular problems and make the best use of their database and survey research resources.

Find out more about the 15 geoTribes person-level, needs based segments.

Find out more about the 55 geoSmart segments capturing the growing diversity in Australia today.

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find your segment

Use the geoTribes on-line portal to tag geoTribes and geoSmart segments. Customers can be tagged in Australia, NZ, Canada, England and USA.

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find your segment

Retail Network Planning

We build customised retail network planning solutions on a client-by-client basis in our geoTribes Explorer geoanalytics platform, addressing vital retail network planning problems:

  • Store sales prediction

  • Market demand estimation

  • Performance benchmarking

  • Store cannibalization

  • Target segment coverage

  • Quantifying market gaps

  • Branch location and service emphasis

  • Expansion / roll-out planning for growing retail businesses

Explorer solutions are underpinned by proven geoanalytic frameworks, market demand, population projection & segmentation data as well as drive time and Google Places integration. We also process customer loyalty & transactions data and use machine learning to build store sales potential and market demand estimates.

Our solutions support a higher level of fact-based decision making for retail planners, enabling them to solve challenging strategy and development problems with point-and-click ease. All of our retail network planning solutions are backed by expert training and support.

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user friendly, expert geoanalytics platform.

The geoTribes Explorer platform promotes better business outcomes by making expert geoanalytics and a broad range of highly relevant spatial data readily accessible through a user friendly, instructional interface.

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Geospatial Data Science Bureau

Our geospatial data science team provides reports, services and solutions that help our clients build their market understanding and drive business performance, including:

  • Database segmentation reports

  • Lookalike targeting models

  • Trade area and retail network analyses

  • Predictive analytics and sales forecasting

  • Fusion & mapping of survey research results

  • Performance benchmarking and gap identification

  • Turnkey solutions in our geoTribes Explorer geoanalytics platform

Explorer solutions can be configured with off-the-shelf mapping and data components or as fully customised planning systems, depending on client requirements. All of our geospatial data science solutions are backed by expert training and support.

enquire about sample reports and pricing