Answer "What if" questions using RDA’s synthetic population files. These replicate the whole population for each census area (eg SA1) in terms of anonymized Households and Persons which are tagged with RDA’s geoTribes and geoSmart segments and a multitude of profiling variables. Modelling themes include data on health and wellness from the National Health Survey (ABS) and incomes, expenditure, debt and wealth from Household Expenditure Survey (ABS).
Identifying ‘at risk’ customer groups and revenue streams
Quantifying market opportunities and the impact of adverse events
Comparing regional profiles
Ranking market hotspots by customer count and value
Media planning through Nielsen’s CMV and TRW’s emma surveys
Add rich new dimensions to your First Party Data with geoTribes segmentation and market data. Change your emphasis from finding people to deeply understanding them with dimensions modelled from privacy-safe offline data sources like government microdata, census and market research surveys. Access is provided via our secure tagging portal or as data tables embedded in client systems.