The geoTribes Explorer is an enterprise-grade cloud platform that provides an expert customer-focused geospatial analytics capability for analysts & planners in agile retail, corporate, media and consulting organisations. The Explorer’s proven workflows, embedded data and powerful point & click analytics support fast and flexible customer targeting, mapping, site profiling and retail network analytics.

The geoTribes scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. geoTribes segments are used for database analysis, media planning, retail analytics and customer engagement. Segments are supported with extensive profiling of underlying behaviours, attitudes & motivations and are tagged through a secure web portal.

• geoTribes 15 segments >
• geoSmart 55 segments >

The geoTribes Audience Finder enables media analysts & planners to build and locate custom audiences using a combination of sociodemographic, behavioural and lifestyle measures. In a few keystrokes users can design their audience, choose a geography, analyse reach, map audience hotspots and produce a targeting list that is ideal for OOH, Letterbox, OTT, community news and other geomedia applications.