geoTribes Explorer is a user-friendly retail market analytics platform. RDA tailors solutions in the Explorer to suit individual client requirements, generally including our segments and offline audience data. We also integrate customer sales data and modelled potential estimates, and provide training & support for client teams to help them get the most out of their solution. With geoTribes Explorer, clients who are not geospatial specialists are able to put the power of expert retail market analytics directly in their hands.

geoTribes is the class leading segmentation and knowledge integration solution for marketers and media owners who collect address and age data. geoTribes is the only geodemographic scheme that uses age in its fitment to produce person-level archetypes. These are the key to geoTribes' deeper psychological profiling and lifecycle stage sensitivity.

geoSmart is a proven and powerful segmentation that assigns all Australian consumers and households into one of 55 segments and 11 groups. geoSmart has been built to maximize differences in wallet size, spending patterns, media consumption, behavioural response and multicultural influence. geoSmart incorporates the latest Census, population growth, household expenditure and economic patterns, and through the Census, taps into cultural diversity and differentials in key lifecycle stages across multicultural groups.

RDA’s segment finder is a website that returns geoTribes segment codes for an individual address & age in Australia, New Zealand, USA, Great Britain and Canada. In Australia, the segment finder also tags geoSmart segments.

Synthetic population fusions of real-world behavior, value & psychology data. RDA fuses market research, behavior and government microdata with its synthetic population models to create a unique range of geo-referenced offline audience data segments for media targeting, strategic planning, retail analytics and database enhancement. RDA’s geoTribes offline audience data is available in a number of countries, including Australia, Canada and the USA.