RDA is a highly experienced provider of segmentation and geospatial planning products. Our products are developed and supported by a unique Sydney-based technical team.
geoFusion modelling consists of two main stages. Firstly we build a synthetic population model (synpops) by combining Census and Microdata. We build synpops across a number of countries and they form the basis for many of RDA’s products. In the second stage we fuse Market Research, behavioural and Microdata with the synpops to create a unique range of planning & profiling data.
geoTribes is the class leading segmentation and knowledge integration solution for marketers and media owners who collect address and age data. geoTribes is the only geodemographic scheme that uses age in its fitment to produce person-level archetypes. These are the key to geoTribes' deeper psychological profiling and lifecycle stage sensitivity.
geoSmart is a proven and powerful segmentation that assigns all Australian consumers and households into one of 58 segments and 12 groups. geoSmart has been built to maximize differences in wallet size, spending patterns, media consumption, behavioural response and multicultural influence. geoSmart incorporates the latest Census, population growth, household expenditure and economic patterns, and through the Census, taps into cultural diversity and differentials in key lifecycle stages across multicultural groups.
geoTribes Explorer is a web-based geospatial planning platform. We tailor solutions in the platform to suit individual client requirements, generally including our segments and geoFusion data. We also historical client sales data and modelled potential. We also train & support client teams in how to get the most their solution. With geoTribes Explorer, clients who are not geospatial specialists are able to obtain professional geospatial results.
RDA’s segment finder is a website that returns geoTribes segment codes for an individual address & age in Australia, New Zealand, USA, Great Britain and Canada. In Australia, the segment finder also tags geoSmart segments.