Tag databases. Target customer needs. Grow your business.
geoTribes comprises 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status.
The geoTribes database tagging process uses a customer’s age and address to estimate their most likely position within the lifecycle stage and socioeconomic status framework and assign their geoTribes segment. This differs to the process used by traditional geodemographic schemes like Helix Personas and Mosaic, which blend customers of different ages into the same segment.
Lifecycle stage is a key driver of needs development, with socioeconomic status moderating the solutions chosen to meet them. Knowing a person’s position within these two factors provides deep insights into their needs, values, behaviours, lifestyles and psychographics.
geoTribes segments and customised corporate schemes are used in a variety of industries with large CRM databases but limited direct customer information, to provide a broad needs-based framework for analytics, strategic planning, engagement and acquisition.