Your lifecycle stage and where you live, are key factors in creating your social identity and this is integral with your lifestyle, purchasing, social interactions and use of brands & media channels.
If you are young, you’ll have something in common with the older people in your area, but you are actually living your life in a totally different way and this is reflected across the different geoTribes segments.
geoTribes is the only segmentation tool that uses factual age in tagging, so that each geoTribe incorporates a distinct lifecycle stage rather than the mix that occurs in the segments of other geodemographic tools.
geoTribes is used by researchers, planners & creatives to...
Understand behavioural drivers to work out why customers respond the way they do.
Build rich psychological media & lifestyle profiles and create more nuanced propositions & messaging.
Benchmark market penetration to find the best opportunities for business development.
Link research, media, behavioural and retail data for market planning based on underlying human needs.
Build profitability models to find the best geoTribes segments and target them on the ground.
Build media plans from CRM databases based on high performing customers.
Use geoTribes segments to develop the deeper understanding necessary to create powerful value propositions.
Build distinct brand identities and messaging across the product range.
Make customised corporate segment scheme based on geoTribes.
geoTribes segmentation is available in Australia, Canada, New Zealand, UK & USA.