Model retail networks. Run scenarios. Shape the future.
The geoTribes Explorer is an advanced, cloud-based analytics platform that is optimized for running retail network strategic review and repositioning projects. RDA builds bespoke solutions in the Explorer that bring together all the key performance, potential, competitor and behavioural measures necessary to conduct a successful review project. RDA specializes in turning customer loyalty data into a valuable strategic planning asset using its in-house geospatial data processing, segmentation and machine learning capabilities.
With the Explorer, users can assess performance in key segments and simulate the impact of customers migrating to online alternatives. It also supports media planning, ranging and retail micromarketing decisions in a readily learned, point & click tool that can be shared between analytics and implementation teams.
The Explorer has a powerful analytical feature set that lets users evaluate alternative drive time, network density and format configurations, like hub and spoke in real-time workshop sessions shared by all stakeholders.
RDA works with clients to understand their problems, capabilities and strategic priorities, and reflect these in the configuration of their Explorer solution to ensure that it fully delivers on expectations.