Turn customer data into retail competitive advantage.

The geoTribes Explorer is a cloud-based analytics platform that's perfect for running retail network strategic review and repositioning projects. RDA builds bespoke solutions in the Explorer that bring together all the key performance, potential, competitor and customer behaviour measures necessary to conduct a successful review project. RDA specialises in turning customer data into a valuable analytics asset using its in-house geospatial data processing, segmentation and predictive modelling capabilities.

RDA works with clients to define their objectives and understand capabilities and strategic priorities, and reflect these in the configuration of their Explorer solution ensuring that it fully delivers on expectations.

With the Explorer, retail analysts can assess performance in key segments and simulate the impact of customers migrating to online alternatives. Explorer solutions also support media planning, product ranging and retail micromarketing decisions in a readily learned, point & click tool that is equally suited to both analytics and management teams.

Explorer solutions are cost effective & rapidly deployed, based on inbuilt data and point & click analytics configured through an enterprise-grade rights management system. Clients only pay for the functionality, data, support and access period they need.

The Explorer can answer a single question or provide an enterprise-grade corporate planning solution suitable for both short & long term planning horizons.

The geoTribes Explorer is available in Australia, New Zealand, Canada, USA and Great Britain.

Expert retail network analytics in your hands
without cumbersome GIS products or expensive consultancies.

point & click analytics

RDA Research's bureau analysis, modelling and consulting frameworks, refined over many years and thousands of client projects, are embedded in geoTribes Explorer's rich analytical feature set, enabling decision makers and retail analysts to...

  • Evaluate new locations
  • Benchmark the performance of existing locations
  • Build trade areas by radius, drive-time or custom selection
  • Analyse site performance drivers
  • Estimate potential in new markets
  • Measure cannibalization between locations
  • Assess competitor impacts
  • Identify key consumer segments
  • Analyse brand (re)positioning
  • Run market gap and white space analysis
  • Build retail served market footprints
  • Find target market hotspots
  • Develop media & messaging strategies
  • Interactively build sales and franchise territories
  • Data mine for lookalike locations
  • Create customised audiences using demographic combinations
  • Optimize coverage of specific target audiences
  • Make proximity selections on single or multiple retail networks
  • Select media assets and target areas using drive time
  • Build cross media selections at census area level

customer data

RDA's data science team has extensive geospatial data processing capabilities including...

  • Geocoding
  • Database cleansing & segment tagging
  • Spatial interpolation
  • Mapping sales penetration
  • Sales potential estimation
  • Fusion of research data
  • Demand modelling
  • Customer behaviour trade areas

market data

Based on our extensive industry experience, RDA brings unparalleled geospatial modelling expertise to the preparation of its synthetic population, segmentation and household demand & household economics data. We use this to populate our geoTribes Explorer solutions and also source, prepare and integrate third-party data as required.

RDA market data...

  • Industry-leading geoTribes and geoSmart segmentation schemes
  • geotribes target audience data
  • Audience Finder system (creates target audiences by combining demographics)
  • Market sizing & behaviour modelled from our synthetic population model
  • Projected survey data from client-supplied survey research

third-party market data...

  • Census data from national statistics agencies
  • Behaviour, psychology and media consumption data from our research data partners
  • Client-supplied market data (eg Quantium Blueprint, Data Republic, CoreLogic, National Economics or .id population projections)

standard geographies...

  • Suburbs
  • Postcodes
  • Statistical geography (e.g; ABS, Stats NZ, StatCan, US Census Bureau and ONS)
  • Electoral boundaries

retail networks

RDA incorporates accurately geocoded and meticulously prepared retail network and traffic generator data into the geoTribes Explorer...

  • Client supplied branch/store performance data
  • Sales territories & franchise areas
  • Outdoor signage
  • Major retail brands
  • Built-to-order competitor networks
  • Public transport
  • Shopping centres
  • Schools
  • Hospitals

cloud platform

The geoTribes Explorer is an enterprise grade platform hosted by Amazon Web Services, and incorporating the Google Maps interface. Development of the Explorer is based on a unique collaboration of RDA's in-house development and data science teams, and extensive user feedback. Key features include...

  • Intuitive point & click interface
  • Seamless user collaboration
  • Comprehensive rights management system
  • Hosted in the Amazon Cloud
  • Familiar Google Maps base, including Streetview
  • Inbuilt geocoding for individual sites and networks
  • Management of network development stages using status tags
  • Bulk uploading of retail networks with travel time trade areas
  • Easy creation & editing of trade areas
  • Extensive segment and audience profiling
  • Full partitioning of client’s private information
  • Support for third party API integrations
  • Attach JPG/PNG images to locations
  • Use on tablet, laptop and PC
  • Customised skinning available
  • MFA security available

training & support

RDA is committed to building a base of confident and skilled users, so we provide comprehensive training, helpdesk and consulting support through our friendly technical team...

  • Interactive online user guide
  • Webinars & one-on-one user training
  • Individual user configurations
  • Incorporation and maintenance of client data in the system
  • Consulting in geospatial analysis & planning methodologies


RDA has successfully designed and implemented retail network planning and other geospatial solutions in the geoTribes Explorer platform across a broad range of industries including...

Automotive Automotive
Consumer Electronics Consumer Electronics
Financial Services Financial Services
Management Consulting Management Consulting
Private Equity Private Equity
Shopping Centres Shopping Centres
Charity Charity
Digital Media Digital Media
Health & Beauty Health & Beauty
Outdoor Media Outdoor Media
Recreation & Travel Recreation & Travel
Trade Distribution Trade Distribution
Community Newspapers Community Newspapers
Electioneering & Canvassing Electioneering & Canvassing
Loyalty Management Loyalty Management
Pharmaceutial Pharmaceutical
Retail Retail
Wellness Wellness

Call us on +61 2 8923 6600 for a demo or to discuss your specific requirements