RDA’s database tagging portal enables licensees to upload and batch tag full databases either through the web interface or SFTP/SSH. Each database record can be tagged with the geoTribes Segments, a clients own Customised Segments, the geoTribes Dimensions and (if age is absent from the database) the Universal Geodemographic Segments...
geoTribes segment tagging is available in Australia, New Zealand, USA, Great Britain and Canada. In Australia, the portal also tags geoSmart segments as well as SA1 and encrypted household identifiers. Records can be submitted to the portal in raw address or pre-processed formats.
RDA’s data tagging web service can be integrated seamlessly into a business’ infrastructure, and enables tagging of records in real time through the use of an SOAP based API. This means that records are tagged immediately when they are written to the database, without having to wait until the next batch tagging update cycle.
In addition to its main portal, RDA also provides licensees with access to its research tagging portal which is designed for use with market research surveys.
Tagging customer databases through RDA’s database tagging portal, supports a broad range of reporting and analytics activities, such as:
- Profiling customer database records using RDA’s segmentation products
- Identifying target segments on customer databases using profitability, responsiveness or other measures.
- Reporting business developments across segments, like changing database composition and lost vs gained customers
- Benchmarking high / low penetration areas & identifying opportunities across markets
- Integrating data from multiple sources like database analysis, market research, media planning and geospatial to investigate problems and identify opportunities
- Using RDA’s segments as proxies for potential in new market areas or partnering
- Incorporating the segments, dimensions & other tagged content in predictive models
- Creating tailored messaging to customers based on segment needs
- Real time or daily tagging of new customers and enquirers
- Linking retail trade areas with CRM customer records using SA1 codes as a bridge
- Anonymized household-level matching between databases using hashed GNAF PIDs