RDA Research was established in Sydney over 20 years ago as a provider of quantitative market research services for corporate strategic planning. This experience in psychological profiling and segmentation provided the expertise to develop geodemographic targeting systems, with our first version of geoSmart launched in the early 90’s.

Delivering many successful projects over the years, RDA has provided a variety of clients with customer targeting and retail network planning solutions to aid with strategic planning and customer targeting.

During the late 90’s, RDA developed a proprietary methodology for combining census and survey microdata into synthetic population (synpop) models. Building and applying synthetic populations has been a central plank in RDA’s business since that time, and has evolved into a deep expertise in data fusion methodologies.

Our population models and geodemographic systems have grown and diversified with the Australian population, and are now also available in the USA, Canada, Great Britain and New Zealand.

Over the last 5 years, we have moved our services, data and expertise online, delivering solutions through our unique web service portals. Due to privacy legislation, we tag databases on our own Australian-based server, while our location analytics platform leverages the power of the Amazon cloud.


We have clients in many industries...

Automotive Automotive
Consumer Electronics Consumer Electronics
Financial Services Financial Services
Management Consulting Management Consulting
Private Equity Private Equity
Shopping Centres Shopping Centres
Charity Charity
Digital Media Digital Media
Health & Beauty Health & Beauty
Outdoor Media Outdoor Media
Recreation & Travel Recreation & Travel
Trade Distribution Trade Distribution
Community Newspapers Community Newspapers
Electioneering & Canvassing Electioneering & Canvassing
Loyalty Management Loyalty Management
Pharmaceutial Pharmaceutical
Retail Retail
Wellness Wellness


We aim to bring sophisticated analysis, planning and execution capabilities into the hands of end-user clients. We do this through constantly improving our products based on user feedback and making our products broadly available through the cloud. RDA has a high level of technical expertise in its chosen areas of operation and shares this through our technology platforms and support services, in order to 'get the job done’.

We realise that successful outcomes rely on a combination of excellent technical capabilities and confident, skilled users. Based on this understanding, RDA has a friendly, cooperative culture where our technical team works with clients to find better solutions to their day to day problems and plan better outcomes.

RDA’s business grew from a background in market research and we remain committed to best practice Codes of Professional Behaviour. No Personally Identifiable Information (PII) is used in the construction or application of RDA's products or services.

data partners

RDA partners with research companies in Australia and internationally. We model our partners’ data and bring the modelled geospatial projections to life in our geoTribes Explorer system.

Modelling government microdata

Over the past 20 years, RDA had developed a unique multi-country expertise in the construction of spatial models based on a fusion of Census with Government Microdata. We have successfully built many models of this type particularly in the areas of Household Expenditure, Income Assets & Loans and Health.