RDA Research has deep geospatial analysis expertise

RDA was established in Sydney over 20 years ago as a provider of strategic market research services. As our experience grew, we started to assist our clients with development of geospatial planning and geodemographic segmentation solutions to aid with implementation of our strategic recommendations. We create retail network planning & media geotargeting solutions, geodemographic segmentation and geospatial targeting databases. Through delivering many successful projects, RDA now has a high level of expertise in these areas.

During the late 90’s RDA started building synthetic population (synpop) models by combining census and survey microdata. Building and applying synthetic populations has been a central plank in RDA’s business since that time. We have detailed synpop models for Australia, USA, Canada, Great Britain and New Zealand and use this as the basis of our geoTribes segmentation and other products.

Over the last 5 years, we have moved our services, data and expertise online through our web service portals.

what we do

RDA’s business focusses on three main areas...

  • The geoTribes Explorer is a unique web-based geospatial market planning system. It is designed to be a user-friendly solution for analysis and planning teams in mid-size corporations, focusing on retail network development and media geotargeting. We embed tailored solutions in the Explorer and train and support our client teams to achieve professional geospatial analysis results.

  • geoTribes and geoSmart geodemographic segmentation products. geoTribes is a unique, person-level scheme available for database tagging and geospatial analysis in 5 countries. geoSmart is a powerful & proven, uniquely Australian system with 58 segments, backed by extensive applications experience. Clients tag our segments onto their databases through the portal.

  • Building geospatial targeting databases incorporating our synthetic population technology. This includes spatial demand estimates for spend, behaviour and health, based on government microdata, medial planning and cultural profiling data, produced by fusing third-party surveys from our market research data partners. This data is used in a broad range of applications including segment profiling, database wallet scoring, local area marketing and digital media targeting.

our key strengths

RDA’s key strengths are...

  • Over 20 years of experience in retail market planning, geospatial analysis, market research and media geotargeting.
  • Proven geoTribes & geoSmart geodemographic segmentation products.
  • Unique web-based geospatial planning and database tagging services.
  • Friendly, professional analytics & customer support team.

industries served

RDA specialises in providing solutions for ambitious mid-tier challenger brands across a broad range of industries; retail, online, financial services, insurance, automotive, market research, charities and media owners.

Within these organisations, we focus on the needs of customer insights, market analysis, planning and business intelligence professionals.

our philosophy

Through our 'brilliantly simple’ philosophy we aim to bring sophisticated analysis, planning and execution capabilities into the hands of end-user clients. We do this through constantly improving our products based on user feedback and making our products broadly available through the cloud.

RDA has a high level of technical expertise in its chosen areas of operation and shares this through our technology platforms and support services, in order to 'get the job done’.

We realise that successful outcomes rely on a combination of excellent technical capabilities and confident, skilled users. Based on this understanding, RDA has a friendly, cooperative culture where our technical team works with clients to find better solutions to their day to day problems and plan better outcomes.

RDA’s business grew from a background in market research and we remain committed to best practice Codes of Professional Behaviour. No Personally Identifiable Information (PII) is used in the construction or application of RDA's products or services.

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