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human understanding
geospatial knowledge

the rda story

RDA provides web-based geoplanning & segmentation solutions to help marketers & media owners identify target audiences & grow their businesses. We use machine leaning and data
fusion to incorporate behavioural & psychological data into our solutions, delivering
deeper understanding of target markets and how to engage with them.

data fusion

Fusing research and behavioural data with RDA's synthetic population models to create a unique range of planning & profiling data.

database segmentation

Tagging databases with segment
and propensity codes to provide performance benchmarking,
response analysis and nuanced customer profiling.

geospatial market planning

User-friendly web based geoplanning solutions incorporating segmentation, profiling & corporate data, to support retail, geomedia & service network development.

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