User-friendly web application incorporating segmentation, profiling
& corporate data with point & click analytics. Solutions are backed by the RDA technical team to support retail
& branch network planning and geotargeting of outdoor, digital &
database & CRM
Tagging databases with segment
and propensity codes to support performance benchmarking, response analysis and customer targeting based on underlying needs.
Fusing market research and behavioural microdata with RDA's
synthetic population models to create
a unique range of georeferenced planning, targeting & profiling data.