retail network planning
& media geotargeting
User-friendly web based geospatial planning solutions incorporating segmentation, profiling & corporate data to support retail & service
network planning and geotargeting
of outdoor, digital & print media.
Tagging databases with segment
and propensity codes to provide performance benchmarking,
response analysis and nuanced customer profiling.
Fusing market research and behavioural microdata with RDA's
synthetic population models to create
a unique range of georeferenced planning, targeting & profiling data.